Jacob transparent

Meet Jacob.

Hey there! I’m a Canadian marketing specialist, born and raised in the Greater Toronto Area. 

If you’re interested in my work and expertise, take a look at my portfolio, otherwise you can learn more about my story below.

A Glance at My Journey.

2015
Self-taught photographer/videographer, began learning a variety of editing techniques in the Adobe Suite.

2017
Studied media theory, digital production, narrative design, writing, motion graphics, media law, and interactive storytelling at Ryerson/TMU University.

2018
Founded Bonfire Productions to create accessible media for differently-abled communities.

2019
Developed The Alhami Sky IP, generating 500% ROI over 30 days with a limited multimedia marketing budget.

2020
Marketed internal tools and media across TD Canada Trust's corporate office, and expanded Bonfire Productions outside of the accessibility sector. 

2021
Joined Gilmedia as a marketing associate, building and optimizing websites for SEO, creating advertisement visuals, and exploring mass-messaging campaigns.

2022
Expanded role to manage clients, employees, and website development. Further developed skills in SEO, Meta Ads, Google Ads, and mass messaging. 

He’s quite diligent – at the end of the day, when there’s something you need done, he’ll get it there. 

Patrick Green

Thank you, dear Jacob and your team, for catching our posed and candid moments on camera!

The Amazing Blind & Partially Sighted Racing Cane Challenge

Jacob has been a huge part of my growth, I’m very grateful for all of the guidance and support. It’s been great working with him!

F. Saber

A Jake of All Trades.

Over the years, I’ve had the opportunity to work in a number of different media-related fields. I’ve had professional training in production settings, corporate offices, and small startup teams where we need to make every minute count.

Whether its filming a video ad or developing a quarterly marketing strategy to pitch to a client, I pride myself on my diverse and practical skillset.

jacob working hard
creative analytics

Creativity Meets Analytics.

I’ve always looked to find ways to combine my mathematical affinity with my sense of artistic vision. As I started my career in media 9 years ago, I quickly found that marketing was the perfect blend of both.

My biggest passions involve creating marketing materials that push the boundaries of their respective industry, and analyzing the impact my work has on reach, conversions, and brand awareness. Impressions, clicks, likes, conversions – there are so many exciting metrics to measure in this field!

What Defines Jacob?

SELF-STARTER
Going beyond the standard

WRITER, RESEARCHER, PLANNER
Preproduction is essential

COLLABORATIVE
Team-oriented and versatile

What Else Can Jake Do?

I’m Always Open to Hearing About Opportunities or
Potential Connections!

Frequently Asked Questions

I have extensive experience planning, building, and reporting on ads using the following methods:

  • Google Search Ads
  • Google Display Ads
  • Google Merchant & Shopping Ads
  • Meta Ads (Facebook, Instagram, WhatsApp)
  • Reddit
  • Mass Messaging Platforms (Mailchimp, Textedly)
  • Sponsored Tik Tok Campaigns
  • LinkedIn Ads

My current role is a mix of delegating work, supervising staff, client communication, quality-assurance, and technical production of websites, ads, and media. Some days it feels like my work is nearly 50-50, both managing and execution of tasks.

I believe it is important to understand how to do the work you manage so you can effectively make decisions about timelines and allocation of resources. I’m always open to new opportunities for managing, directing, or executing marketing strategies.

Yes! I have extensive experience with the following platforms:

  • WordPress
  • Shopify
  • Wix
  • Weebly
  • GoDaddy’s Builder

I take my commitments to my employers very seriously, and aim to keep discussions about my web development experience focused on the team-oriented environments I’ve worked in. 

I’ve managed social media for a variety of companies across Canada and the USA. I have experience planning, directing, and producing social media for a variety of different channels. I can manage the following, and more:

  • Facebook
  • Instagram
  • Twitter
  • Reddit
  • Newsletters
  • LinkedIn
  • YouTube
  • Google Business Profiles

I am proficient with Meta’s post managing, boosting, and scheduling platforms, as Hootsuite, the world’s most popular social media management tool. I am certified with a number of different tools on Hootsuite. 

  • I’m a huge fan of video games; I build, repair, and upgrade desktop computers for myself and my friends.
  • My favourite song is A Mi Manera by Gypsy Kings.
  • I started my first job at a Rexall pharmacy at the age of 15.
  • My favourite sports are mountain biking, hiking, snowboarding, and a variety of martial arts.
  • I can still do a cartwheel!
  • I love to drive and go on long road trips throughout Ontario.